Marks & Spencer (M&S), the iconic British retailer launched its 3rd concept store at Manar Mall, Ras Al Khaimah yesterday morning, after the successful opening of the two new concept stores in UAE and Bahrain this year. The new 15,646 square metre store marks a significant milestone for M&S with an avant-garde store appearance & improved customer shopping experience.

This new fashion destination exhibits the inspiring and attractive store design whilst offering a wide range of stylish and innovative products across men and women range at great quality and price. The main feature of this store concept is the interplay of pleasant interiors, inviting display windows with wood panels and exceptional lighting schemes to attract the customers.

John Cooper, Managing Director at Marks & Spencer, Al-Futtaim said: “We are extremely delighted to offer our extensive product range and exciting collection to Ras Al Khaimah customers with the 1st new format store in the city. The new store aims to offer an international Marks & Spencer brand shopping experience for Ras Al Khaimah shoppers.

“The overwhelming response of our customers to the new M&S concept store designs across the region has encouraged us to continue our expansion drive. Middle East is a key strategic market for us and with the opening of this store we now have 22 stores across the region which will rise to 26 by year-end. M&S Al-Futtaim will continue to go from strength to strength.”

The unique branding, visual merchandising kit and clearer signage differentiates the various sub-brands at the M&S store. Each sub-brand has been given its own unique family of mannequins & settings designed to reflect the brand’s feel and personality. For example, Per Una highlights the feminine and vibrant look with white-washed wooden wardrobes and chandeliers while Indigo Collection is all about a coordinated casual ethnic look with trestle tables and denim mannequins. Within M&S Menswear range, Autograph reflects the smart casual attire whilst Blue Harbour represents a strong outdoor and yachting theme. The distinct brand identities and unique product offerings allow the customers to see which brand best meets their personal style preferences.

M&S has also reviewed its entire beauty offer and has repackaged and improved all of its existing own brand products to reveal a totally new store fit and customer service offer.

The gorgeous M&S lingerie section displays all the essentials including beautiful basics, indulgent matching sets and pretty shapewear - perfect for every occasion.

The store offers this season’s latest collections and M&S’ exclusive innovations across womenswear and menswear – as well as accessories, footwear, sleepwear, lingerie and beauty. Examples of M&S’ popular clothing brands at the store include:

• Per Una - Alive with romance and drama, the clothes are feminine, vibrant and passionate.
• Indigo Collection – Feminine and coordinated casualwear, the collection is perfect for women who need easy style for a busy life.
• M&S Woman and M&S Man – Stylish, dependable but still inspiring. The range brings you the great value clothes you love.
• Autograph Man – Luxurious, chic and sophisticated, the range embodies understated, international style.
• North Coast – takes a relaxed approach to life with a casual, authentic and laid back style.
• Blue Harbour – the clean, masculine range offers men considered style, where casual can still be smart.

Emirate:  Ras Al Khaimah

Date: Jun 27, 2013

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