ENOC Unveils First Zoom Mart 24-hour Neighbourhood Grocery In Al Hamra Village, Ras Al Khaimah

Emirates National Oil Company (ENOC) today unveiled its first ZOOM Mart, a home-grown 24-hour neighbourhood grocery, in Royal Breeze 1, a residential community in Al Hamra Village, Ras Al Khaimah.

Burhan Al Hashemi, Managing Director of ENOC Retail and Lisa Ruddock, Group Leasing Manager - Retail of Al Hamra Real Estate Development officially inaugurated the ZOOM Mart, which offers bakery products, meat and poultry, fresh fruit and vegetables, speciality coffees, pre-packed meals and a number of other products that adds value to the convenience of residents.

Saeed Khoory, Chief Executive Officer of ENOC, said: “The opening of ZOOM Mart in Ras Al Khaimah highlights our strategy of expanding our Retail business to new geographies. ZOOM is now a widely recognised brand that has redefined the concept of convenience retailing. We will continue to focus on strengthening our retail footprint, offering our customers innovative lifestyle experiences.”

Burhan Al Hashemi added: “ZOOM Mart is a slightly scaled down version of our ZOOM Market, and it reflects our commitment to support the UAE Government’s directives to upgrade the grocery business in the country. We are bringing a truly exceptional experience to the Al Hamra Village community through the new outlet, which is backed by superb service standards, fresh and high quality products. We are thankful to Al Hamra Real Estate Development for their support in the opening of the new convenience store.”

The ZOOM Mart store in Royal Breeze 1 is located centrally within the community offering easy access for all residents. It draws on over two decades of experience for ENOC Retail in managing convenience stores.

Based on the successful neighbourhood convenience store concept of ZOOM Market, the new ZOOM Mart will also offer ENOC’s own private labels of food products including Belhana for food and The Everyday Company for non-food items. Both labels assure the highest quality and value for money.

ZOOM Market currently has three outlets in Dubai – the 3,500 square foot flagship on Sheikh Zayed Road, one in Dorra Bay tower at Dubai Marina and another at the Remal Mall in the upscale Al Barari. More outlets are scheduled to open in the near future.

An innovative experience for customer’s on-the-go, the first ZOOM Market branch won the Most Admired Retailer – Food & Grocery Award at the Images Retail ME Awards in 2012. ZOOM was also shortlisted as a finalist for the ‘2013 Insight NACS International Convenience Retailer of the Year Award,’ a competition which recognises excellence in forecourt retailing by selecting the best convenience store formats from around the globe.

With more than 70 million customer transactions annually, ZOOM has been voted a Superbrands for 2012, 2013 and 2014. ENOC Retail is offering franchises of ZOOM across the MENA region.

Emirate:  Ras Al Khaimah

Date: Nov 2, 2013

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