Leo Burnett Retains DIFF Following A Successful Pitch
Creative partnership continues, following Leo Burnett’s initial association with Dubai International Film Festival in 2010
Leo Burnett is proud to announce the continuation of its relationship with the Dubai International Film Festival (DIFF). The agency, which has been working on the DIFF account since 2010, renewed its contract following a recent successful pitch.
“Leo Burnett has been instrumental in the positioning of DIFF as the region’s leading film festival, and we are very happy with our decision to continue our successful affiliation. Given our productive past partnership and the exciting proposals put forth during the pitch, choosing to continue with Leo Burnett was a natural choice. We are eagerly looking forward to further strengthening DIFF’s position on a regional and global scale,” said Mahsa Motamedi, Executive Director of Marketing and Events, DIFF.
“We are very excited that we will continue our journey with DIFF, and happy that we both share the same future creative vision that will take their communication forward and build upon their success,” said Jean Traboulsi, Managing Director, Leo Burnett UAE. “Leo Burnett’s unique HumanKind philosophy has been instrumental in shaping and refining DIFF’s purpose in the past, and will continue to do so in the years to come. The principles guiding HumanKind – emphasising people, purpose and changing behaviour through creativity – featured heavily in Leo Burnett’s pitch, which was a demonstration of the agency’s creative capabilities and innovative solutions.”
The Dubai International Film Festival (DIFF), the leading Festival in Asia and Africa and was launched in 2004 with the theme of ‘Bridging Cultures, Meeting Minds’. This year marks the 10th year anniversary of the Dubai International Film Festival which will run from December 6th through to the 14th, 2013.
Emirate: Dubai
Date: Mar 18, 2013
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