Filmmakers Eduardo Angel & Sherif Mokbel Demonstrate DMC-GH3 At GPP 2013

Panasonic’s new mirrorless camera DMC-GH3 is ideal for producing short and compelling films

Panasonic’s LUMIX DMC-GH3 is a great mirrorless camera for producing short and compelling film, according to New-York Based photographer and filmmaker Eduardo Angel, an expert at this year’s Gulf Photo Plus annual photography festival, and Dubai based filmmaker Sherif Mokbel.

The two industry heavyweights hosted a session on producing film and promoting short films, while demonstrating the video recording capabilities of the GH3 camera.

“The GH3 is an amazing and versatile camera. Compact and light-weight, it puts the fun back in making short films or everyday personal videos. This camera is packed with functions that allow the user to just point and shoot and record fantastic videos. That’s not all, the GH3 also caters to the professional photographer and videographer, because it allows them to be creative by using features such as in-built Time-Lapse function,” commented Sherif Mokbel.

“As a professional you are always on the lookout for cameras that you can depend on. Teaching people how to take pictures and shoot video becomes so much easier and rewarding when you have products like the GH3 and the fast F2.8 Panasonic Lumix lenses to help you along,” added Eduardo Angel.

LUMIX GH3 features a magnesium alloy full die-cast body and advanced splash and dustproof construction, which was achieved by tightly sealing the sections of the camera body to enable shooting under extreme conditions.

“The GH3 was developed keeping in mind the prosumers shooting films and those involved in the field-work, due to its rugged form factor. With all the newly added bells and whistles, we are proud to bring a product that best fits the requirements of those who enjoy the expression of photography and videography. It is packed with advanced technologies developed by Panasonic for its professional and expressive video creation.” commented Hitesh Ojha, Deputy General Manager – Digital Imaging, Panasonic, Marketing Middle East and Africa.

Although the LUMIX GH3 is integrating features a class above than other G Series models, it is still compact when compared with an SLR camera while featuring equivalent performance and functions. The body has enabled a new control layout with three dials on the front and back as well as single-function buttons

Panasonic defies the conventional boundaries of a consumer digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 50p (PAL), 25p (PAL) or 24p according to the usage. The DMC-GH3 is capable of recording ultra high bitrate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time.

The DMC-GH3 integrates a built-in Wi-Fi® module for wireless connectivity (IEEE 802.11 b/g/n) to expand shooting possibility. A smartphone or a tablet can be used as a remote controller and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet and it is possible to set various controls including focus setting, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi.

After shooting, images even including a RAW file can be transferred to a smartphone or tablet directly right on the spot. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to the DLNA(Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing style are made possible with the DMC-GH3 and the Panasonic’s dedicated application software “LUMIX LINK” for Android / iOS smartphones.

Panasonic also offers a full line up of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is already in the market. In addition, Panasonic is releasing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) to introduce with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.

The LUMIX G lens line-up includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. This is the largest line up of interchangeable lenses for a digital single lens mirrorless camera. And Panasonic will continue to develop and introduce new lenses with distinctive features.

Emirate:  Dubai

Date: Mar 9, 2013

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