Cartoon Network To Launch At The IMG Theme Park In Dubai

Ilyas & Mustafa Galadari Group (IMG Group) has partnered with Turner CN Enterprises to bring a dedicated Cartoon Network Zone to the IMG Theme Park in Dubai.

This collaboration is vying for a piece of the theme park global market which is estimated to reach $31.8 billion (Dh116.8 billion) by 2017 driven largely by revenues from the Middle East.

IMG Group’s collaboration with Turner CN Enterprises will deliver a number of world firsts for both companies and fans, including the world’s first themed attractions for the multi award-winning property; The Amazing World of Gumball, Adventure Time, and LazyTown. The IMG Theme Park will also feature the world’s largest Ben 10 retail store and the first ever Ben 10 5D ride, along with branded restaurants and other branded immersive experiences across the 200,000 sq. feet utopia.

The Cartoon Network name and characters have been licensed to the IMG Group by Turner CN Entertainment. Cartoon Network Zone is owned, managed and operated by the IMG Group which has developed the complex including the combination of family, adventure, action and comedy entertainment experiences.

The overall facility for the themed entertainment destination will be in excess of 1.2 million sq. feet in its first stage and will be the largest temperature controlled indoor entertainment destination in the world. It is designed to attract 10,000 plus visitors per day. A unique facility of this magnitude will also generate a significant demand, in the vicinity, for hotels and hotel apartments, along with other retail and leisure components. The Cartoon Network Zone is the second publically released partner and zone within a total of four zones in the extraordinary property. This dazzling combination of four unique zones will provide an irresistible and ’must visit’ attraction for any thrill seeker or person within reach of its impressive gates.

Ilyas Galadari and Mustafa Galadari, of IMG Group, said the launch of the Cartoon Network Zone will position us as the key theme park operator in the region." "IMG Theme Park will pride itself on family entertainment and with the addition of the largest entertainment brand, Cartoon Network; we elevate our continuous dedication in bringing a value-added experience for all our visitors," they added.

Turner CN Enterprises, the licensing division of Turner Broadcasting, is responsible for six key business areas across the EMEA region including Consumer Products, Events, Brand Licensing, DVD, Non Linear and Mobile.

Emirate:  Dubai

Date: Feb 27, 2013

Back