Maui Jim Takes Stance At The Omega Dubai Desert Golf Classic

Along with the leading international golfers who will be at this year’s Omega Dubai Desert Golf Classic, Maui Jim is pleased to be on site presenting an interactive booth with a selection of the world’s fastest growing manufacture of premium sunglasses until February 3, 2013.

Those with a passion for outdoor activities are prone to hours of harsh sunlight and significant eyestrain given their extended exposure to the climate. However, not only does a pair of Maui Jim’s provide the security from the harmful UVA and UVB rays, but with the technology to negate glare and unlock the natural vibrancy of the array of colours seen, Maui Jim have all the features needed for protection through various styles of fashion, fun and elegance.

As part of the energetic and playfulness of the brand, visitors of all ages are encouraged to visit the interactive Maui Jim booth at the Omega Dubai Desert Golf Classic to get better acquainted with the sunglasses. Specialist Cragg Martch will be onsite to share explanations and advantages of the technology and protection provided, and possibly humorous anecdotes from his experience working with Maui Jim and the brand ambassadors.

See how Maui Jim captures the colours of the green. Popular with a number of top athletes in many sports, Maui Jim sunglasses can adapt to varied lighting levels – maintaining good eyesight and protecting eyes from damaging elements whether sailing, cycling, tennis or golf. “The sport of golf requires concentration and attention to detail, with the eyes being as important to a play as the arms,” says Martine Larroque, Managing Director Middle East & Africa. “Maui Jim provides the necessary protection through the advanced technology of lenses and the production of the frames resulting in the confidence that your eyes are completely protected against harmful rays – resulting in a much more enjoyable game – for the players and spectators”.

Try on various pairs of sunglasses, and see for yourself how this technology makes colors pop, and see things clearer and with such preciseness. The patented colour optimisers lift and enhance the natural colours within the course, increasing and sharpening the contrast. Stopover and experience a new outlook of the golf course with Polarised Plus Lens 2 at the booth available in a number of styles and colors, frames and unique fun names such as the trendy ‘Pearl City’, cool ‘Keanu’ and sporty (and well suited) ‘World Cup’ sunglasses - all which make Maui Jim what it is!

Maui Jim’s patented 9-layer technology is the most advanced polarization on the market.

For more information on Golf Technology, visit http://www.mauijim.com/media/golf/Technology.htm

Emirate:  Dubai

Date: Jan 29, 2013

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