Big Boys Toys 2013 Kicks Off The World’s First Supercar Test Drive Pit

The ’Ultimate Playground’ underlines its prestige and brings an unforgettable driving experience to Dubai

Big Boys Toys 2013 - the Middle East’s most anticipated premier luxury lifestyle exhibition and one of the main events of Dubai Shopping Festival 2013 – announced today the World’s first supercar Test Drive Pit, set to be one of the main attractions of the show, starting January 31st, 2013.

For the first time ever, visitors will be able to get behind the wheel and take a ride in 15 of the world’s most prestigious supercars. From Lamborghini, Bentley, Rolls Royce to Ferrari, this ultimate test drive pit located at the Big Boys Toys 2013 venue at The Atlantis, Palm Jumeirah, will give visitors the chance to be part of the action and the spirit of the show and to enjoy an adrenaline-fuelled ride making any car aficionado’s heart beat faster. Already anticipated as the most memorable ever edition of the show, and rendering the exhibition’s motto ‘The Best Of!’, Big Boys Toys 2013 exceeds all expectations for adrenaline rushes by uniting the best the world of automotive has to offer under one roof.

“We are eager to take this year’s edition of Big Boys Toys to the highest level. We are proud to offer our visitors an eye-popping array of the world’s best cars and a once in a lifetime chance to take a Ferrari, Rolls Royce, Bentley, and other exclusive super cars for a spin!” Biju Jayaraaj - Chief Executive Officer of the exhibition organizer, Artaaj, said. “Big Boys Toys 2013 is a show of superlatives. We are striving to present the best of the best and to give our visitors an exclusive event, not being replicated anywhere else in the world. Only Big Boys Toys 2013 in Dubai gives the opportunity to experience this extraordinary feel of three days filled with unlimited fun and adrenaline-fuelled excitement”.

In addition to the spectacular test drive pit and living up to its reputation as ‘The Ultimate Playground’, this year’s Big Boys Toys will be the most interactive ever. A Shooting Gallery and the Archery Zone will be the ultimate tests of nerves and skill, the RC Zone will give a chance to compete in various remote controlled races on tracks and in the air. Apart from this the latest technology can be tested with the most exciting simulators. The Chill out Zone will provide live music and refreshments to unwind and relax.

“In order to maximize the experience within the show, each VIP ticket holder will receive AED 600 worth of vouchers for free at the venue that can be redeemed at the various exciting features. From the outstanding 1 million cash raffle draw to the AED 50,000 prize for the most stylish, the 2013 edition will definitely be the best that we have seen to date.” Biju Jayaraaj explained.

The must-see exhibition will be held from January 31st to February 2nd, 2013, at Atlantis, The Palm, Dubai.It will showcase the best and most exclusive products ever seen in the Middle East from a wide spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, off road, bikes and wellness sector.

Emirate:  Dubai

Date: Jan 28, 2013

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