Visa Big Box Proves Major Dubai Shopping Festival Attraction To Shoppers And Visitors At Dubai Mall And JBR
The Visa Big Box, which offers consumers unique opportunities and multiple chances to win exciting prizes during the Dubai Shopping Festival [DSF] 2013, is continuing to attract shoppers and visitors as the mystery of what lies inside the box grows day by day.
The Big Box promotional campaign is part of Visa’s 18th year of partnership with DSF as a key sponsor and is focused around a secret grand prize that is concealed within a giant Big Box located in a prime location at The Dubai Mall. Shoppers have to guess as to what is on offer inside the Big Box and win a major prize.
As part of the Big Box campaign, every transaction with any Visa card also entitles consumers to enter into the main prize draw for a grand prize within the Big Box, which will remain a secret to the end of DSF 2013. Visa is also hosting a number of exciting activities around the Big Box at The Dubai Mall every day during DSF, offering chances to win instant prizes.
Visa has installed Big Boxes at strategic points across the city such as Jumeirah Beach Residence [JBR], and is also running a Twitter competition where card holders are required to guess the contents within the Box and tweet it along with a specific campaign number assigned.
Card holders can also photograph and upload images of all the Visa Boxes around Dubai by using Instagram and send it across along with the campaign number to win daily prizes.
Emirate: Dubai
Date: Jan 22, 2013
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