• Big Boys Toys 2013 Is The Middle East’s ’Ultimate Playground’

    The most anticipated premier luxury lifestyle exhibition features the most thrilling and exhilarating activities at its 2013 edition

    Visitors can now experience a whole new level of entertainment as well having the chance to win AED 1,000,000 in cash.

    As one of the main events of this year’s Dubai Shopping Festival (DSF), Big Boys Toys 2013- the most anticipated premier luxury lifestyle exhibition is unveiling some of the most exciting and spectacular activities at Atlantis, the Palm from January 31st to February 2nd.

    Big Boys Toys is not only showcasing never-seen-before products and gadgets from a wide spectrum of sectors, but is also living up to its reputation as the ‘Ultimate Playground’, guaranteeing action and adrenaline rush. Visitors to the exhibition will get to see eye-popping products as well as the chance to experience the trendiest gadgets and the most electrifying games for all-out fun.

    Offering three days of supreme entertainment, one of the spotlights will be on the automotive feature. Not only will the show be the platform of two major super car launches, but it will also give car enthusiasts a chance to get behind the wheels and take their favorite machine for a spin. The Test Drive Pit, with a dashing array of the most prestigious brands such as Lamborghini, Bentley and Ferrari just to name a few, will make any automotive lover’s heart beat faster.

    Big Boys Toys 2013 is not just a paradise for car aficionados, the show calls out to a larger audience. The Gaming Arcade and the Simulator Zone let gamers enter the new digital world, experiencing the latest groundbreaking technologies and enjoying their favorite sports and games.

    For maximum interaction, the RC Zone is giving all visitors a chance to compete in various remote controlled races on tracks and in the air and is the platform to show off their skills, while the Shooting Gallery and the Archery Zone are the ultimate tests of nerves and talent. To get recharged before the next round, visitors can head over to the Chillout Zone and indulge in live entertainment and refreshments.

    “We are always striving to exceed all expectations. We are determined to aim for superlatives, giving our visitors the best products, services and activities one can imagine,” Biju Jayaraaj, Chief Executive Officer of the exhibition organizer Artaaj, said. ”This year’s edition of Big Boys Toys will be bigger and more exciting than its previous editions.

    “Big Boys Toys 2013 is not only a must-see event; it’s a one-of-its-kind experience. If you miss it this year in Dubai, you won’t get to see it again anywhere else in the world. Regardless of age or gender, we will provide our visitors with three days of unlimited fun and adrenaline fuelled excitement. That’s what ‘The Ultimate Playground’ stands for,” he added.

    Living the spirit of the best in entertainment for everyone, Big Boys Toys 2013 is also a place of high-end fashion, allowing fashionistas to compete for the title of BBT Style Icon. Walking the catwalk every evening gives the most fashionable ladies in Dubai a chance to win AED 50,000 in cash. Aspirants can register online on www.bigboystoysuae.com where on successful

    Purchase of a VIP ticket to the show not only gains buyers entry on all three days but also entitles them to AED 600 worth of vouchers that can be redeemed at all the exciting interactive entertainment. In addition, ticket holders stand a chance to win big with a free entry to the Big Boys Mega Raffle, one of the biggest raffle draws in town, awarding one lucky winner with a 1 million dirham cash prize. 

    Emirate:  Dubai

    Date: Jan 22, 2013

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