Most Stylish Diva At Big Boys Toys 2013 To Walk Away With AED 50,000

Premier lifestyle show celebrates fashion with the BBT Style Icon Award

Big Boys Toys 2013 - the Middle East’s most anticipated premier lifestyle show and main event of the Dubai Shopping Festival today announced the BBT Style Icon Award - a fashion competition that will reward the most stylish fashionistas visiting the exhibition with an AED 50,000 cash prize. The show will kick off from 31st Jan to 2nd Feb at Atlantis The Palm.

Big Boys Toys has now become ‘the ultimate playground’ for ladies and fashionistas too, with the BBT Style Icon. The most stylish women will have the opportunity to compete on the catwalk during the event every evening at 8pm. A distinguished jury will award the most deserving contestant with AED 50,000 cash prize while five runner-ups will receive AED 5,000 each. Starting now, fashionistas can register by visiting the website www.bigboystoysuae.com and successful registrants will receive 1 free VIP ticket to the event!

Commenting on the extraordinary show and the glamorous competition, Biju Jayaraaj – Chief Executive Officer of the exhibition organizer, Artaaj, said: “We are eager to make this three-day exhibition unforgettable and to provide all our visitors with the best time. From unique never-seen-before products to exciting interactive entertainment and now the BBT Style Icon, Big Boys Toys is really the ultimate playground for all. With the BBT Style Icon, Big Boys Toys is highlighting Dubai’s positioning as one of the fashion capitals of the world, in line with DSF’s theme for 2013 ‘Dubai at its Best’ ”.

Keeping up with its reputation, the exhibition will not only showcase the best of products but will also allow visitors to experience the coolest gadgets and the most exciting interactive features. To name a few: the Test Drive Pit allows auto lovers to get behind the wheel and go for a ride in the coolest super cars from Lamborghinis and Bentleys to Ferraris, the Shooting Gallery and the Archery Zone are the ultimate tests of nerves and skill, the RC Zone is a chance to compete in various remote controlled races on tracks and in the air!.

For the digital freaks indulge in the latest technology at the Gaming Arcade and the Simulator Zone. Once exhausted from all the excitement, visitors can head over to the Chillout Zone with live music and refreshments to unwind and relax.

“In order to maximize the experience within the show, each VIP ticket holder will receive AED 600 worth of vouchers for free at the venue that can be redeemed at the various exciting features. From the outstanding 1 million cash raffle draw to the AED 50,000 prize for the most stylish, the 2013 edition will definitely be the best that we have seen to date.” added Biju Jayaraaj.

The show will run for three days showcasing the best and most exclusive products ever seen in the Middle East from a wide spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, off road, bikes and wellness sector.
 

Emirate:  Dubai

Date: Jan 14, 2013

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