Al Tayer Motors Sweep Ford Motor Company’s Middle East Customer Service Excellence Challenge Titles

Three out of four categories were clinched by the Al Tayer Motors team who delivered superior performance in the Service Advisor, Parts Sales and overall Team challenges

Al Tayer Motors, the UAE importer-dealer of Ford and Lincoln vehicles, bested all participants in Ford Motor Company’s regional edition of this year’s Service Excellence World Cup, clinching awards for Best Service Advisor, Best Parts Advisor and Best After-Sales Team. Steered by Ford Customer Service Division – Export & Growth, the Service Excellence World Cup aims at recognising the best performing after sales teams among Ford dealers within the entire Export Operations organisation.

Rejish Raj, Service Advisor from Al Tayer Motors garnered first place in the Service Advisor category going home with USD1,000 cash prize and trophy. Coming in second was Mohamed Ali of Almoayyed Motors from Bahrain and third was Shajimon Joseph of Al Jazirah Vehicles Agencies from Saudi Arabia.

New category entry for 2012, the award for Best Parts Advisor went to Al Tayer Motor’s Guiller Pecayo. Pecayo demonstrated the best customer service skills among his counterparts in the region and took home a USD1,000 cash prize as well as recognition of being the top among his peers. Biju Anthony from Arabian Car Marketing in Oman and DlerTaha from NIVA in Iraq, came second and third, respectively.

Al Tayer Motors also showed its superiority winning the Best Team of the Service Excellence regional competition, which looks at the combined skills of the after-sales team and its different functions that work together to provide customer service.

“We congratulate Al Tayer Motors for this remarkable feat, it was well-deserved!” said Chris Noel, director of Customer Service at Ford Middle East. “Healthy competition among our own service and sales personnel is just one way we can keep our dealers’ frontline staff motivated as well as provide them an opportunity to be recognised for their product knowledge and hard work. We are proud that quite a large number of them are quite adept and made the competition fiercer. With that in mind, Ford can assure its customers that they can always look forward to a knowledgeable and efficient advisor available to them.”

For his part, Raj said: “Every day my work is not only fulfilling but also helps me to improve my technical skills and boost my confidence level on the job. I dedicate this victory to all my colleagues and managers who have generously shared their knowledge to be a successful team.”

“We were determined to bring home pride and honor to our company, Al Tayer Motors, and we did it," added Pecayo. “I would like to acknowledge our Training Manager and the rest of the Training department for a well-planned strategy, their dedication and hard work and for believing in me.”

On Al Tayer Motors winning as Best Team, Boulos Massoud, General Manager Aftersales of Al Tayer Motors said: “It was quite exhilarating to see three out of four awards being won by Al Tayer Motors. All the contestants were thrilled to see that their hard work paid off. The level of the competition has gone up tremendously and every year we see the bar is being raised. The team has performed extremely well under pressure. The competition gave us an opportunity to improve our skills, processes and training methods. The winners are role models for other employees in our company and they will be imparting their skills to others to reach the level of excellence. We thank Ford Motor Company for providing a platform to showcase the dealers’ skills and helping us to go forward in improving customer satisfaction.”

Ford’s service advisors, parts advisors and technicians need to first complete all required Ford Motor Company training and certification curriculum to be able to enter the competition. Participants then must go through and win the Local Dealership competition before they can move on to the final level or the regional challenge.

For the 2012 Service Excellence World Cup competition, the Best Parts Advisor category has been added to expand the scope of the customer service match.
 

Emirate:  Dubai

Date: Jan 6, 2013

Back