50 Cent Makes History As Dubai’s International Celebrity Ambassador For Autism
SMS Audio headphones bought in November benefit children at Dubai Autism Center
Globally acclaimed artist and entrepreneur, Curtis “50 Cent” Jackson, has brought his philosophy of “conscious capitalism” to life, by embarking on a CSR partnership deal with Dubai Autism Center. Under the terms of the partnership, part of the profit from 50 Cent’s SMS Audio headphone line sold in the UAE during November will contribute to support children at Dubai Autism Center. This marks a significant celebrity partnership for autism in Dubai, and it is geared to accelerate the awareness, acceptance, and understanding of this condition.
The multi-platinum selling rapper elaborated on his sponsorship: “It’s not just about donating money. It’s about donating hope, and leading a hand to show we care. Every child deserves the chance to reach for his or her dreams. If SMS Audio customers in Dubai show the same support for these children as they’ve shown for me, these children can grow up to achieve their own ambitions.”
This charitable gesture is in conjunction with Shift LLC, the official distributor of SMS Audio in 14 countries in the Middle East and Africa. The brand recently celebrated its regional launch in Dubai, and is already attracting a surge of interest from Dubai’s trend-savvy and quality-conscious clientele of music enthusiasts.
50 Cent’s humanitarian endeavor in Dubai echoes his charitable efforts elsewhere in the world, where he has pledged to feed a billion hungry people in 5 years, via his Street King project. He also spearheads the USA’s leading domestic hunger relief organization, Feeding America. This initiative donates 250 meals for every headphone sold via www.smsaudio.com in the USA.
Reacting to this noble gesture, Sara Ahmad Baker, Community Service Unit Head at the Dubai Autism Center expressed her boundless gratitude, explaining: “Only in recent years has autism started to receive significant attention within the mainstream
audience. SMS Audio’s donation extends far beyond the monetary benefits. As one of the most iconic celebrities in the world, Curtis “50 Cent” Jackson is helping to elevate the public profile of autism, which helps our emirate to accept this condition and become enlightened about autism. In the long term, this awareness will translate into increased research, which will ultimately yield treatment and therapy solutions for autism.”
Summing up the sponsorship, Mazen Khanafer, MD of Shift LLC, remarked: “We owe our success to the phenomenal support of Dubai customers, so we pride ourselves in being a responsible corporate citizen to this emirate. Hence we are now giving customers the unsurpassed chance to make an inspiring difference in young lives - with every purchase of SMS Audio this month benefiting autistic children in the UAE.”
Emirate: Dubai
Date: Nov 11, 2012
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