New Store Concept Showcases Esprits Californian Roots In Abu Dhabi
’International fashion brand launches its latest concept store in the region’
Esprit, the leading international fashion brand launched its latest signature store in the capital city of the UAE, Abu Dhabi last weekend. The store is located in Marina Mall, the shopping getaway for the Emirate. The new store is dedicated to celebrating the creative and welcoming spirit of San Francisco – the birthplace of Esprit
Inspiring interiors, Californian health food and a live DJ beats created an eased framework for a vivid atmosphere. The launch was well supported by the shoppers, media, fashion blogger and Esprit employees who were seen appreciating Esprit’s new Spring summer 2013 collection and enjoying the true Californian lifestyle. The guests showcased their creativity and tried their hands at bag designing by stamping it with the designs inspired by nature. In partnership with the popular fashion blogger Tala Samman Esprit presented different spring summer looks for the guests with Esprit’s new collection.
Tony Choufany, General Manager, Esprit, MENA said, “With this concept, Esprit is refocusing on the spirit of the times when Susie and Doug Thompkins sold their first Esprit collection from the back of their VW camper van in 1968. Esprit represents their inherent love of nature and positive attitude. This latest signature store will go a long way in establishing our faith in the market and customers alike.
The launch of our latest concept store in this region has paved way for our plans to expand significantly over the next few years. We hope that the exciting blend of progressive designs, loving details and handcrafted elements invites customers to continually discover the store”, he added.
The store has a relaxed and modern character which gets customers into that sunny California feeling. The main feature of this concept is the interplay of warm colors, natural materials and exceptional architectural highlights to make the store feel like real homes: warm, inviting and comfortable. The whole interior is pleasantly bright and airy. The eclectic mix of pieces in the store is thoughtfully selected to delight and inspire one and all.
The spring summer collection 2013 comprises of inspiring styles made from high-quality materials for men and women. The colours are inspired by light summer air, exotic flowers, the sparkle of the ocean, and warm, rugged terrains. The collection is in a palette of pastels, neutrals and earthy tones paired with coral reds, turquoises and acid greens, for an easy summer lifestyle. Fabrics have texture and character. The fit is relaxed and unstructured, but with meticulous attention to detail. This collection oozes carefree, confidence – just like Esprit.
Emirate: Abu Dhabi
Date: Mar 18, 2013
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