Plug Ins Supports Inaugural ADES Event

Major retailer reaffirms commitment to Abu Dhabi market

As plans to open a fourth store in Abu Dhabi are in the making, Plug Ins, the leading multi-brand electronics and IT retailer in the UAE has confirmed its participation at the inaugural Abu Dhabi Electronics Shopper 2013 (ADES) with a series of value added consumer offers including deals on tablets, notebooks, desktops, mobiles, cameras and panels.

Visitors to the Abu Dhabi National Exhibition Centre (ADNEC), from March 14 – 18 will get the opportunity to avail of Plug Ins’ ‘Big Rush’ promotional campaign and get guaranteed gift vouchers of up to AED 1,500 on every purchase.

Free 500 GB External Hard Drives, Inkjet Printers, Headsets, antivirus software and radios will also be given away to visitors buying their new notebook or desktop at the Plug Ins’ ADES stand.

The long list of Plug Ins’ offers extends to purchases of tablets, mobile phones, cameras and panels and ranges from up to AED 1,500 Plug Ins gift vouchers to complimentary headphones and Bluetooth Keyboards.

Plug Ins has also teamed up with Barclaycard, Dubai First, Mashreq and National Bank of Abu Dhabi to offer six-month, zero-interest installments to their credit card customers who spend a minimum of AED 1,000 on any Plug Ins product during the whole year.

“Abu Dhabi’s retail sector has significant growth prospects due to a combination of an increasing population of medium to high disposable incomes and a relatively small existing consumer electronics retail landscape,” said Sean Connor, General Manager, Plug Ins.

“Our three Abu Dhabi stores in Marina Mall and Al Wahda Mall have seen a constant rise in footfall and sales since their opening and we hope that events such as ADES will help boost the appeal of consumer electronics amongst the local community even further,” he said. “We are planning to enhance our presence in the UAE capital to tap into the vast potential of the market,” he added.

“Organisers expect 75,000 visitors during the four days of the event and we are very excited about the prospect to engage with them in a way that makes sense to them: giving them unbeatable offers in an entertaining and fun way while helping them to make the right purchase choice through our expert advice.”

Plug Ins, is part of the Al-Futtaim Group, and beyond Abu Dhabi, its footprint extends to Dubai Mall, Dubai Festival City, Mall of the Emirates, Deira City Centre and Al Ghurair City. Designed around easy access shopping, the concept store at Dubai Festival City has recently received great response from consumers and is closely matched by the store at The Dubai Mall – which has the Metro Link opening right across offering enviable access.

Emirate:  Abu Dhabi

Date: Mar 14, 2013

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