21st Jewellery And Watch Show To Dazzle Jewellery Lovers In The UAE More Than Ever Before

Luxury, style and sparkle return to Abu Dhabi this week with the opening of the 21st International Jewellery and Watch Show (JWS) on Thursday 14th March at the Abu Dhabi National Exhibition Centre.

JWS 2103, from 14 - 18 March, is 5 days of glittering gold, dazzling diamond and glamorous gemstones as the jewellery world unveils the latest fashion designs in jewellery and watches, including creations from new artists competing for the first EBDA’A Award, national jewellery design competition.

Budding jewellery designers are a step closer to realizing their dreams with the winners of the EBDA’A Awards to be announced on 16 March during JWS 2013. The EBDA’A Award is open in three categories including daywear and casual jewellery, evening wear and contemporary interpretation of traditional jewellery.

Raya Dandal, Show Manager for Reed Exhibitions, is very satisfied with the outcome of the EBDA’A Award competition.

"We have been receiving a large number of participation requests, which reflects the extensive interest in jewellery designing among the UAE population. This competition is very close to our heart as it demonstrates our ongoing efforts to enhance the jewellery designers within our communities," said Raya.

Leading Abu Dhabi jewellers Al Masaood Jewellery and Mansour Jewellers are sponsoring the EBDA’A Award 2013. Asma Bennani, General Manager of Mansour Jewellers, said: "We are really delighted that the Jewellery and Watch Show has taken such an initiative this year, we are keen on contributing to the development of the young talents who wish to pursue a career in the jewellery industry. We are so excited to see the outcome of the participants’ designs, which can translate into actual innovative products."

Rafif Al Trabishi, General Manager of Al Masaood Jewellery, a member of the judging committee for the EBDA’A competition and part of the Abu Dhabi Gold Group, said his company is committed to developing new design talent.

"Our sponsorship of the EBDA’A Award comes as a result of our absolute belief in the importance of encouraging and stimulating the talents of young and non-professional jewellery designers in the UAE, in such a way that will develop their career further and add an innovative edge to their jewellery designs."

"The jewellery industry is witnessing tremendous growth on a global scale, especially in terms of design and shapes. We are always keen on being up-to-date with such growth, and we believe that supporting such competitions will contribute to encouraging new trends that will cater to our customers’ demands."

The EBDA’A Awards feature a judging panel composed of the region’s renowned jewellery experts, including Azza Al Qubaisi, an Emirati entrepreneur and jewellery designer; Rafif Trabishi General Manager of Al Masaood Jewellery and part of the Abu Dhabi Gold Group; Muna Al Haddad, an Emirati jewellery owner and designer; and Rizwan Mahmood, representing the National Institute for Vocational Education (NIVE).

Visitors to JWS 2013 have the chance to win over AED 100,000 worth of prizes in the daily raffle draws, including 30 branded watches and a jewellery set from Mohammed Rasool Khoory, jewellery from Dhamani, 15 2-night vouchers from Rotana Hotels and a voucher from Dubai Exotic Limo.

Over 120 exhibitors from 20 countries, including Italy, Brazil, Singapore, China, Japan, Turkey, the UK and the USA, will display the latest jewellery and watch designs. Exhibitors returning from last year’s JWS include Mohammed Rasool Khoory, Al Masaood Jewellery, Salem Al Shuebi, Amwaj, Mansour Jewellers, Dhamani Jewels, Devji Aurum, F.R Hueb, Goldesign, George Hakim, Butani, Hanna Freres, Yessayan and Zelaand Zydo.

Joining them this year are new exhibitors such as Salem Al Saman, Istana, Crivelli, L.Sunderdas, Zaveri Jeweller and Temptation.

"The number of exhibitors grows each year, and as we enter our 21st edition, we welcome our new and returning exhibitors who will bring with the latest jewellery and watch designs from around the world," said Raya Dandal.

The International Gemological Institute (IGI), the world’s largest independent laboratory for testing and evaluating gemstones and fine jewellery, will be running a free 30-minute "Know Your Diamond" seminar on Thursday 14th and Friday 15th March from 7.00pm - 7.30pm.

IGI will also be conducting consultations of diamonds and jewellery on their exhibition stand (Hall 7, Stand 5) throughout the show. IGI’s expert gemologists will be on hand to offer a free verbal consultation based on the Cut, Clarity, Color and Carat weight of the diamonds so visitors can check before they buy.

The 21st International Jewellery and Watch Show, co-located with the Luxury Gift Show, will run from 14 - 18 March 2013 at the Abu Dhabi National Exhibition Centre. Doors open from 4.00pm until 10.00pm each day, and admission is AED 20.

Emirate:  Abu Dhabi

Date: Mar 9, 2013

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