Babyshop And Walt Disney Company Middle East Announce Design A Dress Competition

Babyshop, in association with the Walt Disney Company has announced a creative competition that will invite children from 5 to 12 years to design a ‘dream princess dress’ for themselves and their favorite Disney Princess doll. The competition will coincide with the launch of an exclusive Disney Princess inspired collection at Babyshop. One lucky winner will have their design brought to life by acclaimed Emirati fashion designer, Sheikha Madiyah Al Sharqi.

Parents are encouraged to help their children design a dress and upload it onto the Facebook page of Babyshop by clicking on the ‘Design a Dress’ application and following instructions. A specially appointed jury panel, headed by Sheikha Madiyah Al Sharqi, will evaluate the shortlisted entries. In her atelier, Madiyah Al Sharqi will make one little girl’s dream dress a reality. The winning dress will be unveiled at a gala ceremony.

Known for her keen sense of fashion and skillful use of colors, fabrics and her distinct lavish designs, Madiyah Al Sharqi has established a name for herself in the world of fashion with her collections regarded as a benchmark for Middle Eastern designers.

Speaking about the launch of the brand new collection, Ruban Shanmugarajah, General Manager UAE, Babyshop, said: “We are thrilled to partner with the Walt Disney Company to introduce an exclusive, Disney themed Princess collection to the region. The collection will overlap with Disney’s new ‘Cinderella’ movie, to be released on 12 March. The range is influenced by the beautiful fairytales shaped by the Walt Disney Company, from the magical world of princesses and castles, enchanting colors and fashionable looks worn by many of the inspirational role models.”

Shanmugarajah further added: “We are also excited to be a part of a one-of-a-kind competition organized in association with The Walt Disney Company. It is an incredible opportunity for one winner to see their dream designs brought to life, especially by someone as noteworthy as Sheikha Madiyah Al Sharqi. We are certain this competition will tap into the creative instincts of our young customers in the UAE. Babyshop looks forward to receiving innovative design ideas through this initiative.”

With 11 Disney princesses to offer inspiration, Babyshop’s first-of-a kind competition will give young Disney fans a chance to not only design a princess-inspired dress but to have the opportunity to wear it themselves.

Emirate:  Dubai

Date: Feb 12, 2015

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