Haute Couture Rolls Into Dubai Shopping Festival - On The Wheels Of The Dubai Metro

Live catwalk show onboard moving train, titled ’’Express Fashion’’, to add to the several firsts that the festival has achieved

When the Dubai Metro’s fashion express pulls out of the Burj Khalifa-Dubai Mall station at 1pm today, it will put Dubai on the world fashion map like never before with the special DSF 2013 event “Express Fashion” – the first fashion show in the region onboard a train.

The event is being organized by the Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development and the organizers of the Dubai Shopping Festival in collaboration with the Roads and Transport Authority (RTA) and The Dubai Mall, as part of Dubai Fashion 2013, one of the mega events of the ongoing DSF.

During a round trip to the Metro’s Nakheel Harbour and Tower Station and back, the moving train will host a live catwalk show that will exhibit day and evening wear. While the first half of the journey up to Nakheel Harbour and Tower station will see day-time fashion being showcased, the return leg to the Dubai Mall will be dedicated to evening fashion.

At this fast forward fashion event, the internationally renowned retail giant Bloomingdale’s-Dubai will exclusively debut a show-stopping selection from their Spring/Summer 2013 collections, bringing international innovation and creativity to Dubai’s couture scene and also mirroring the creativity of the DSF itself, which has a track record of continuously exceeding expectations by creating memorable experiences for its audience.

And there can be little else as memorable as the entire aisle space of the five coaches of a spotless, ultramodern, driverless Metro train being transformed into a catwalk with models sashaying and swaying down the length of the train as it glides over Dubai, the panoramic view of the city’s awe-inspiring architecture providing an apt foil to the avant garde fashion on display.

The feeling of being in touch with the action will be palpable for the members of the exclusive audience – which will be limited to invited guests only - as they occupy the train’s seats, inches from the models and the haute couture as the city whizzes past outside the train’s windows, thereby giving a whole new meaning to fashion in motion.

Bought to the region for the first time by the DSF, the event will truly showcase “Dubai at its Best” and will give the perfect launch platform for Dubai Fashion 2013, which once again establishes how the festival offers a world of entertainment to Dubai’s residents and visitors through events that spread joy and wonder, truly bringing out the best of the city has to offer. Other events during Dubai Fashion 2013 will be hosted by The Dubai Mall – the Street Catwalk on 26th January, Midnight Fashion on 1st February and the Biggest Makeover on 2nd February. 

Emirate:  Dubai

Date: Jan 22, 2013

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