ZOOM Scoops ’Store Concept Of The Year’ Award
Recognised for its innovative and original store design concept at InRetail Awards
ZOOM, the flagship convenience store brand of ENOC Retail, the retail arm of Emirates National Oil Company (ENOC) LLC, was awarded with the “Store Concept of the Year” Award for the MENA region at the recent InRetail Summit held in Dubai.
Majid Sabt, Retail Operations Manager of ENOC Retail, received the award for ZOOM’s innovative and original store concept applied across its outlets on the Dubai Metro network. It now operates 40 stores at 39 Dubai Metro stations and serves over 360,000 commuters per day. This adds to the 120 ZOOM convenience stores that are part of ENOC’s retail outlets across Dubai. ENOC had recently signed an agreement with Aldrees of Saudi Arabia to operate retail service stations that will also feature the ZOOM stores.
The ZOOM Metro concept targets Dubai Metro commuters providing a convenient retail experience for purchasing food products and other necessities representing a range of brands.
Burhan Al Hashemi, ENOC’s Managing Director of Retail said: “ENOC has established its competencies in retail operations in the UAE, and it is truly an honour to receive the accolade from a panel of international experts in the sector. We had carefully designed the stores in Dubai Metro to fit in with the overall aesthetics of the stations, while also enhancing their appeal to Metro users. We are grateful to the Roads & Transport Authority for the opportunity to operate our ZOOM stores across the Metro’s network.”
Delivering convenience to commuters and residents, ZOOM Metro stores are located in both paid and public areas of the Dubai Metro and are open from 6am to 12am. The stores offer a range of food, beverages, magazines, newspapers and promote ‘Happy Shopping on the Move.’ An expanded version of the concept, ZOOM Market is located along Sheikh Zayed Road.
InRetail Awards celebrates retail excellence across the Middle East and North Africa. The ‘Store Concept Award’ is among five awards presented to leading retailers in the region.
Emirate: Dubai
Date: Oct 10, 2012
Back