Majid Al Futtaim Properties’ Shopping Malls Awarded Top Honours At 2012 Middle East & North Africa Shopping Centre Awards
International Council of Shopping Centres (ICSC) awards Deira City Centre, Bahrain City Centre, Fujairah City Centre, Mirdif City Centre and Mall of the Emirates for outstanding achievements
Majid Al Futtaim Properties’ shopping malls in the UAE took home a total of seven prestigious awards for retail and marketing excellence at the recent 2012 Middle East & North Africa Shopping Centre Awards. Hosted by the International Council of Shopping Centres (ICSC), the awards are designed to recognise the shopping centre industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development across the Middle East & North Africa region.
The ICSC honoured Mall of the Emirates with its highest honour - the ICSC Foundation Award for CSR for the ‘It’s a Woman’s World’ campaign, which celebrated the charitable achievements of inspirational women across the UAE. Two Gold Awards were given to both Deira City Centre for excellence in Social Media and Bahrain City Centre for the best Sales & Events Promotion for ‘Fall for Fashion’. Additionally, four Silver Awards were awarded to Fujairah City Centre for its Grand Opening launch campaign, Mall of the Emirates for excellence in Sales & Promotion for ‘World of Fashion’ event and two awards for Mirdif City Centre for Cause Marketing with its ‘Trashion Show’ and Sales & Promotion campaign ‘Monday’s Sobhiya’. All finalists were judged by an international panel of industry experts, ensuring industry ‘best practice’ recognition on a global level.
“Majid Al Futtaim Properties is honoured to be awarded as a regional leader in retail and marketing excellence by our peers in the shopping centre industry,” said Peter Walichnowski, CEO of Majid Al Futtaim Properties. “The Middle East & North Africa Shopping Centre Global Awards is an industry benchmark recognising retail excellence and we look forward to continuing to ‘Lead by Example’ through innovation and impactful campaigns. Congratulations to all the finalists and winners on this outstanding achievement.”
A summary of award wins is as follows:
Mall of the Emirates
1st Place – ICSC Foundation Award for CSR: ‘It’s a Women’s World’ (Women’s Empowerment)
Silver Award – Sales & Events Promotion for ‘World of Fashion’
Deira City Centre
Gold Award – Social Media: ‘Be a Cosmo Cover Star’
Bahrain City Centre
Gold Award - Sales & Events Promotion: ‘Fall for Fashion’
Mirdif City Centre
Silver Award – CSR (Cause marketing): ‘Trashion Show’
Silver Award – Sales & Events Promotion: ‘Monday’s Sobhiya’
Fujairah City Centre
Silver Award – Grand Opening Marketing: ‘So Close to You’
The ICSC is the premier global trade association of the shopping industry, linked with more than 25 national and regional shopping centres throughout the world. All Gold Award winners will be entered for the ICSC VIVA Best of the Best Awards, a global industry event which will be presented at the annual conference in May 2013.
Emirate: Dubai
Date: Dec 4, 2012
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