• Dubai Ambulance Uses Flash MOB To Teach DEWA Customers And Staff About CPR

    The Dubai Electricity and Water Authority, DEWA, has hosted a 'flash mob' performance organised by the Dubai Corporation for Ambulance Services, DCAS, to demonstrate cardiopulmonary resuscitation, CPR, procedures in its head office in Zabeel East.

    The move supports DEWA’s strategy to establish the foundations of health and safety in society, and its efforts to raise awareness among its staff and customers of a lifesaving procedure that is done when someone's breathing or heartbeat has stopped. DEWA staff and customers practiced CPR on training dummies provided by DCAS, with the help of paramedics and emergency personnel.

    "Dubai Corporation for Ambulance Services’ educational performance captured the attention of both staff and customers. It is a simple and fun way to raise public awareness about basics of first aid. The performance gave those who participated an important life experience that could help them save the lives of others," said Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA.

    Al Mehairi said that DEWA places health and safety and the environment at the forefront of its priorities. It implements the best international standards to support its strategy in establishing the foundations of health and safety in society and encouraging a positive and healthy lifestyle. DEWA maintains a safe and healthy environment that serves customers, partners, and society as a whole.

    "The 'flash mob' performance spreads awareness in society. Around 88 percent of heart attacks occur at home. The simple and easy-to-learn procedures highlighted in the performance could increase survival chances significantly," said Maryam Khamis Al Oufi, Head of Social Awareness at DCAS.

    "The interactive 'flash mob' supports the Dubai Corporation for Ambulance Services’ efforts to create a discerning society where individuals have the necessary experience to deal with medical emergencies. The Social Awareness Department regularly holds advanced and specialised first-aid courses, and organises lectures and workshops, which anyone can sign up for," she added.

    The 'flash mob' show started with an ambulance siren followed by rhythmic music in tune with CPR’s chest compression rate of about 100 pushes a minute. Nine paramedics and trainers from DCAS then started performing chest compressions on the training dummies to demonstrate the CPR process and DEWA staff and visitors were invited to conduct CPR on additional dummies.

    Emirate:  Dubai

    Date: Jun 25, 2015

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