UAE City Guide

A trademark is a form of intellectual property that is valuable. Trademarks are unique indicators that all businesses or legal entities require to make their consumers identify their products or services. A trademark enables a company to distinguish its specific products or services from others. It may contain a word, a name, phrase, logo, design, symbol, image or a combination of two of these components or more.

Trademarks are important because they provide exclusive right to the owner to use, promote their products and services while distinguishing their products from others in the market. The owner can also authorize another business to use the trademark in return for payment. Trademarks can become a very effective and efficient marketing tool for new entrepreneurs who wish to make their presence in the market and establish themselves as a highly regarded company.

Moreover, trademarks can help you increase your publicity in the marketplace and set you apart among your competitors. If you have registered your trademark, you can track any trademark infringement which means you can sue the company that uses your trademark logo or any component without authorized permission. Lastly, trademarks are intangible assets that can tremendously increase the value of your business in case of resale at a later point of time.

When you register your trademark in the UAE, you have to register it in all the seven states of Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain.

The procedure to register your trademark

Jumeira consultants specialize in fulfilling all the legal requisites related to UAE business formation.

Our in-house legal experts and business consulting professionals have the adequate level of expertise to execute the trademark registration process accurately and to ensure clients get the best possible results.

1. Jumeira consultants conduct comprehensive research to make sure that there is no conflict associated with your proposed trademark. We use the best approach to register your trademark to increase the chance of a successful implementation of your trademark.

2. Jumeira works closely with every client and the UAE Trademarks Office, to ensure your trademark is registered accurately, reflecting the nature of goods and services you offer to customers. We ensure you apply for the correct trademark category and your trademark represents the category specific goods or services. You may have to pay a certain amount towards application and registration process to the concerned authorities.

3. Once your application is submitted, your trademark will be advertised in official trademark journals by the UAE Trade mark authority. You must have paid your publication fees prior to this. According to the revised new rules, applicants will have a 30 day period to pay publication fees and if they fail to do so, the trademark application will become invalid.

4. The registration process will begin if there are no objections raised after the publication. On an average it takes 18-24 months to complete the trademark registration process. The registration is valid ten years. Beyond that, it may be renewed for a subsequent ten years.